Shampoo & Hair Serum

Hair serum is a liquid-based treatment usually formulated using silicones that provide a protective layer over the hair fibre, assisting in smoothing frizz. This smooth layer then reflects the light, which is how serum gives your hair a shiny, not greasy, finish.

Not to be confused with hair oil, hair serum is a silicone-based styling product designed to coat the hair's surface to help impart added shine, smoothness, hydration, and humidity and pollution protection. Intended to be used on wet or dry hair, serums can act as both a pre-styling treatment and a finishing product.

One of the benefits of hair serums is their ability to revive dry, dull-looking hair by infusing moisture into each hair strand. Healthy, moisturized hair tends to be silkier and glossier. Some hair serums may also have light-reflecting ingredients, which add sheen and luster to the hair without making it feel greasy.